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On Wednesday September 16th, I’ll be joined by Jason Pratt and Amanda Warford from Jacksonville.com as I moderate the panel: Building an audience with digital and social media in the age of new journalism.

Content, Conversion, Community: The Keys to Online Marketing is a single day conference hosted by the Jacksonville chapter of the American Marketing Association.

$20.00 for JAMA Members and $50.00 for a non-member.

Big props to Tom Brenneman from 352 Media for putting this together and inviting me participate in this awesome panel.

We’ll talk about our real-life experiences building online communities with Urban Jacksonville and Jacksonville.com. Jason and Amanda have helped Jacksonville.com build a loyal following through video, social media tools and good ‘ol fashioned customer service. Come hear how they did it.

AMA Time Schedule

  • 8:00-9:00AM : Breakfast/Networking
  • 9:00-9:15AM: AMA Intro
  • 9:15-10:00 : Spotlight Speaker #1 Joe Lemire – CEO Elyk Innovation: Benefits of Mobile Development
  • 9:15-10:00 : Interactive Session Breakout Room A : “Yovia.com : Blogging 101”
  • 9:15-10:00 : Interactive Session Breakout Room B : Michelle Chance:”Incremental Marketing on a Micro Budget for Small Business”
  • 10:10-11:00: Spotlight Speaker #2 Amanda Napolitano & Roy Smith– IDEA Interactive: “Keep the Conversation Going: Engaging Sales with rich content”
  • 10:10-11:00: Interactive Session Breakout Room A : Kim Vermillion –Brunet Garcia : Multicultural Marketing
  • 10:10-11:00: Interactive Session Breakout Room B : George Swisher-”Ideation – What the hell does that mean??”
  • 11:10-Noon: Spotlight Speaker #3 “Jane Nation – Building Community from the Ground Up”
    Lisa Beatty – VP/Cultural Strategist
    Todd Lynch – VP Director of Public Relations
    Pete Eberbach – VP Director of OMT
  • 11:10-Noon: Interactive Session Breakout Room A: Laura Hernandez-Idea Interactive: “Online, on time and on budget”
  • 11:10-Noon: Interactive Session Breakout Room B : Mary Bennett Harvey- Agency Ala Carte – “Giganomics”
  • Noon-1:10pm: Lunch Networking
  • 1:10-2:00pm: Spotlight Speaker #4 : Carl Smith – nGen Works – “It’s A Matter of Trust”
  • 1:10-2:00pm: Interactive Session Breakout Room A : April Broussard-Speaking Up!: “How to Promote your Brand using Social Media.”
  • 1:10-2:00pm: Interactive Session Breakout Room B: Tim Hamby – Renaissance Creative
  • 2:10-3:00pm: Spotlight Speaker #5 Geoff Wilson – 352 Media Group:” Web 2.0 and it’s important to you!”
  • 2:10-3:00pm: Interactive Session Breakout Room A: Shane Santiago- SBS Studios “The 5th “C”: Creativity — The importance of creativity in online communications and marketing”
  • 2:10-3:00pm: Interactive Session Breakout Room B : Peter VanRysdam – 352 Media Group –“Social Media & The Lost Art of Marketing Principals”
  • 3:10-4:10pm: Spotlight Speaker #6: Discussion Panel “Building an audience with digital and social media in the age of new journalism”
    Joey Marchy – Urban Jacksonville
    Jason Pratt – Florida Times Union
    Jonathan Bennett, Social Media Director – Jacksonville.com
    Amanda Warford – Jacksonville.com
  • 4:10pm-4:30pm – Closing Remarks from AMA
  • 4:30pm-7:30pm – Happy Hour/Networking Event- Twisted Martini

This entry was posted on Saturday, September 12th, 2009 at 10:17 pm and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.