Beginning in mid-May, city commuters in Washington, D.C., will have an alternative to stuffy bus rides and long traffic lines. Clear Channel Outdoor (an outdoor advertising company), partnered with the district’s Department of Transportation, will launch the country’s first bike-share service, SmartBike DC.
Bike sharing services offer urbanites low-cost access to bicycles within the inner-city to ease traffic congestion, curb pollution and boost physical activity. Bike sharing operates on a self-serve model (no attendants) and is geared toward short-term uses. New technologies including GPS and RFID tags (radio-frequency identification) and automated payment kiosks make the systems more secure and user friendly.
The SmartBike DC system will offer bicycles at key locations in the central business district. Bicycles are parked at docking points which use a proprietary locking system to ensure that each bicycle is securely stored. The service is accessible via online subscription and subscribers will receive a SmartBike DC user card that provides access to every station of the program. An individual annual subscription is $39.99.



Bike stations consist of a horizontal rack with docking points. The docking points, as pictured above, are parking slots with locks, and they secure the bicycle when it is parked at a station. An operational team manages the rotation of bicycles for each station to assure a proper ratio of available bicycles to drop-off locations.
How could most cities afford this? As mentioned before, in the case of Washington, D.C., the district’s Department of Transportation partnered with Clear Channel Outdoor, a private advertising company. The contract allows the private company to provide advertising on as many as 800 bus shelters. Public-private partnerships are common among existing bike-share programs, according to Paul DeMaio, the founder of MetroBike LLC, a bike-share consultancy based in Washington, D.C.

Bike-share programs have proved successful in many other countries so far, including France, Spain and Austria. Leading street-furniture company JC Decaux launched its Paris operation, Velib’, in 2007. Today, more than 20,000 bikes are available at 1,400 stations. Paris has four times more bike-rental stations than subway stations and the system is completely financed by advertising and rental charges.
The market in the U.S. is wide-open right now. Most recently, Clear Channel secured San Francisco as the next city for which to develop street furniture plans, most likely including a bike-share component. Chicago has expressed interest in bringing a bike-share program to its streets as well.

If Jacksonville had a bike-share system around its core neighborhoods, traffic and pollution would decrease and our city would be populated with a healthier group. Some commuters would not be forced to wait for a bus if they did not have far to travel. Also, commuters who bike already would not waste time locking their bike up properly and worrying that it might be stolen.
So. Who wants to step up with the sponsorship?
Tags: bike sharing, MetroBike LLC, SmartBike DC