Live Music at ClubTSI
05/31/07 • Posted in: Activism, Downtown Jacksonville, Interview, Music by Adrienne Moore 18 Comments »
Text by Adrienne Moore, photographs from clubtsi.com
ClubTSIdiscotheque is an underground nightclub and live-music venue that hosts major local, national and international shows each week. I e-mailed Brendon Clark, TSI’s booking and promotional manager, to find out how he books the larger acts as well as their impression of Jacksonville. In an attempt to create an article with the information, I realized I was cutting out great quotes so I have included the full interview. Be sure to check out the show this Friday!
1. Who are you and what do you do?
Brendon Clark, booking and promotional manager for clubTSIdiscotheque, which means I’m the talent buyer, designer, promoter, sound engineer, PR person and occasionally DJ when I get the urge.
2. How did you begin working for TSI? Describe your job responsibilities.
This can be traced back to the old location three years ago. I was in a band called hor d’Oeuvres that formed specifically to play shows at TSI. That faded after a good run during the summer TSI was in transition. Along came the new place. I was a DJ for Electric Cowboys and then I did the Sonic Underground on Thursday nights. I was already doing a lot of freelance design work for TSI at this point. I began running sound on occasion for the shows. A window opened up at the club when several people loosely holding responsibilities moved out of town. When the opportunity arose, I submitted my proposal for what I could do for the club in terms of maintaining an aesthetic on all fronts. From that point, it’s been full time. I now direct everything aside from business pertaining to the bar and general ownership. Mainly, it’s deciding what goes on at TSI and making sure the club is presentable in the eyes of the public.
3. How do you decide on and find bands to play at TSI?
Connections. Over a year ago, I searched hard. Now I have to turn away bands. I search if I really need something specific.
4. What kind of music do you look for?
This has gotten much more refined within the year and a half of business at the new location. Because we are mainly a nightclub, we cannot be a venue that lets anyone play. There are other places in town for that. I go for bands and performers who are unpredictable, spontaneous, on the outer edges of what the majority of people are into, yet familiar enough for those people to appreciate. I book bands that give outlandish and memorable performances. Word of mouth is the best promotional tool. Hearing your friend say, “Last night, I saw a guy in a wig playing really happy synth pop light his crotch on fire!” will spark way more interest than, “Last night, I saw this indie rock band that sounded like all those other indie rock bands.”
5. Do you find it difficult or easy to get larger acts to play in Jacksonville and at TSI?
This is a grey area. They are easier to obtain but harder to follow through with. The market is sparse (but growing) in this town when it comes to what we shoot for. The majority of Jacksonville either has really bad taste in music or is outdated with their taste in music. The larger acts I want are huge hits in every major metropolitan area of this country but not Jacksonville. I’m speaking in terms of acts riding just below the mainstream radar, the ones with a strong twenty-something crowd. There is a very young and savvy contingency of TSI patrons who are making these bands, DJ’s and parties a greater possibility.
6. What are some of the biggest shows played at TSI? Were they successful?
My favorite, Bonde do Role (Brazil) was amazingly fun. They said that seeing everyone in the crowd dancing made it their best show on the tour. They’re blowing up right now with the support of Diplo. They’re coming back to TSI Wednesday, October 10, 2007.Other successful shows were ADULT with Dan Deacon, Elekibass, MONO, Black Lips, Ruben Wu from Ladytron, Tommy Sunshine and Thee Harmonious Fists.
7. Describe the show at TSI this Friday.
Dan Deacon! If you have come within the vicinity of the internet, you’ve read this guy’s name or seen a video. Look him up on youtube. This guy is a prime example of unexpected and unpredictable originality and he’s super nice. Everywhere he plays, he receives full crowd interaction. Last week, Mates of State cancelled a huge show in NYC. They got Dan Deacon to fill the spot. He’s one of the headliners at Pitchfork Fest this summer. Roargan is opening for him. You go to this show and you will have a smile on your face for a good day or so afterward.

8. What band were you most excited to book? Is there any band in particular that you would really like to book?
I’m in the works of bringing this band Dandi Wind from Montreal sometime in early July. Keep your eyes peeled on that one. They’re a personal favorite of mine and the music blogging world. I’d rather not list who I want. I don’t want to get any hopes up. False hope is the down fall of this town. Don’t hype it up if you’re not too sure it’ll even happen. Get all your ducks in a row and then really throw people off guard. People in Jacksonville have low expectations. Wow them with the actual happening rather than your ideas and aspirations.
9. In your opinion, what impression do most bands have of Jacksonville? Is it accurate? Is it often changed after they visit?
Bands will tell me within the first 10 minutes of them being in town that they are skeptical of Jacksonville. It’s been called a wasteland and backwards. It was getting to the point where bands and agencies considered it pointless. I don’t blame them. I’ve opened for bands that should have nearly sold out or do in other cities, but in Jacksonville the only people at their shows are there for the opening local band. It’s pathetic. I can always sense a bit of nervousness in out of town acts before they get on stage. Nine times out of 10, the nervousness is squashed by the end of their set. I owe it all to TSI’s crowd. They really make the shows worth it, which ultimately puts a good taste in the mouths of the bands, tour managers and agencies. Treat a band right in all respects and it will pay back in the long run.
10. Anything else you’d like to add?
Local music is a joke in this town. Aside from a handful of really fresh acts, the rest are hung up on something or completely washed up. Get with the times, take a bold step, do something you enjoy doing, do something else! We need it. Just take a look at what is popular these days, read the music blogs. Pay more attention to music and art in general. People don’t want to see a group of people that take themselves way too seriously, especially when they’re just a local band.
18 Comments »












