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Episode #26
Special Guests: Joel Cook and Tom Pennington of REAX Magazine

REAX/JaxScene Merger
Joel – REAX is music/culture mag for FL out of Tampa
cover local and national bands
interested in Jax since HoH
Emily (sales) stationed here in Jax
Jax is very welcoming
Tony – FL cities have their own cultural identity but share a bond
bands are getting love in other FL cities thanks to REAX
Joey – Jax somewhat isolated music-scene
will REAX help build a repuatation?
Joel – spotlight what’s already going on
catalyst for exposure
bring artists together
Joey- REAX divided into regional areas
Joel – very niche magazine
a lot of attention put into design
great staff
Jonathan – how will JaxScene work into it?
Joel – REAX is lucky to be in Jax
REAX + JaxScene = like-minded

Tom is the jam!
Joey – How will JaxScene change?
Joel – starting slow, we’ll find out together
geosites – end of August – localized content
Tony – perfect match
Tom – content-wise, no major changes
keeping the culture side intact
Joel – every city feels like the grass is greener
Tony – not that Jax lags but that people just don’t know
tearing down the demographics

Web Presence for Print Publications
Joel – magazine is a roadmap
web important to get info out fast
tangible paper is still relevant
print supports the web

Music

Wednesday July 29
Club TSI
The Trachtenburg Family Slideshow Players (NYC)

The Sinclair
City Lights Bloom (Jax)

Thursday July 30
Shantytown
Dark Castle (St. Augustine)
Bloody Panda (NYC)

Friday July 31
Club TSI – Summertime In the City!

Saturday Aug 1
Shantytown – Summertime In the City!

Recommendations
Jack – Chiaroscuro, Baby trailer
Tony – Summertime In the City
Joey – Thursto Mural Painting
Tom – Indie Endeavors radio show 89.9 11pm on Tuesdays
Joel – River Terrace stage at RAM
Jonathan – BBB Pizza Party 5pm 1520 N. Main St (Burro open house)

REAX Magazine is Tampa based culture and music magazine and it has arrived in Jacksonville. Published by Joel Cook, REAX features music reviews, news and interviews. REAX recently solidified a relationship with the JaxScene blog in what some might see as match made in new media heaven.

While it’s not obvious what the plans are for JaxREAX (JaxScene + REAX), I think the implications are major. JaxScene is the first top-tier Jacksonville blog to go official. This should definitely be viewed as quality blog getting it’s due via recognition by a larger media company. Tom and the JaxScene staff have executed their vision to a tee and this is their just reward.

To learn more about the plans for JaxREAX, tune in to Urban Jacksonville Weekly today at 5:30 for a chat with Joel from REAX and Tom from JaxScene. We’ll be talking about the importance of a web presence for print publications, the REAX / JaxScene merger and Summertime in the City.

This seems like the first collaboration between REAX and a culture blog like JaxScene, but the publication is no stranger to collaboration when it comes to driving culture. It’s REAXSpace in Tampa’s Ybor neighborhood has been called a major influence in sparking an arts center revival in the area.

As I browse the magazine I can tell it’s different than anything we have in Jacksonville. How? The ads. Seriously, stay with me a bit on this. I’m a big believer that to be effective, advertising has to be “content”. Each advertisement should bring some type of value to the reader. Advertising in REAX Magazine has this quality.

At least 90% of the ads I saw could be considered “content” by me. The Ads were funny or well designed or informative (about shows or retail spots). I feel like REAX is serious about the ads they sell and how this reflects back on the readers.

Consumers of music and culture are a fickle bunch and will call bullshit on you faster than you can say “hipster in cut-off jeans”. So keeping it up-to-date is important for REAX in everything they do from reviews to advertising. I think they have it down and I’m looking forward to the next issue.

Follow JaxREAX on Twitter or become a fan on Facebook.

Tonight on Urban Jacksonville Weekly: To learn more about the plans for JaxREAX, tune in today at 5:30 for a chat with Joel from REAX and Tom from JaxScene. We’ll be talking about the importance of a web presence for print publications, the REAX / JaxScene merger and Summertime in the City.